Passport AR is an augmented reality for tourism solution best used, for example, to increase foot traffic to smaller or lesser-known points of interest. This is more of an “on rails” scenario than our other packages, akin to a tour. However, unlike a tour, the points of interest (POIs) that guests visit are coupled with immersive narratives, engaging challenges, and competitive play.
Passport AR for Tourism goes farther than the average app you’d expect at a permanent location; it’s about much more than following a tour from fact to fact. For attractions with permanent locations, Passport AR is an effective way to engage your audience in an unforgettable story experience that deepens and reinforces what they learn by making it personal, and that is widely shareable on social. It’s all about you being able to go beyond your customers’ expectations.
What if your attraction guests could do more than learn, but live the history that’s here?
Maybe you should engage them with an augmented reality experience made just for them.
What’s In An App?
*no campfire required’s Passport AR promises an augmented reality for tourism experience that is customized and branded on iOS and Android devices. It also includes the suite of options you would expect of a tourist destination mobile app, such as:
Live Map – Find clues for the game. Find the stores. Find coffee. Our mapping system keeps your guests on track, even on a branded map.
Game play – Each game is a journey. Clues appear as AR or other elements along the way to help players get to the end.
AR POIs – AR elements appear as you navigate through your real-life environment. You collect them. You listen to them. You watch them. They help you on your journey.
Earn Badges – Find things. Collect things. Accomplish goals. Earn badges for your accomplishments. Redeem those badges for real-life access, discounts, and more.
A Tailored Experience: The Untethered Experience
Untethered Experiences are generally developed for permanent (or less transient) deployments. These Experiences, by design, are the longer and more engaging option. They are meant to be a destination experience and are designed specifically to encourage repeat play.
Untethered Experiences lead players to various POIs in an order determined by the player, making a choice based on the Experience’s narrative. The order of POI visits is not pre-determined by our client, which gives greater freedom for creative promotions at each POI.
Untethered Experiences offer the player a large amount of choice. Each Adventure is made up of a series of Challenges, which are determined according to the choices each player makes. Giving players choice makes the entire Experience far more immersive.
The standard configuration of a single Untethered Experience is 3 Adventures with 3 Challenges each. The player chooses which path to take in 3 cases, for a total of 30 created Challenges.
Please feel free to send us a message to see a live demo of how Passport AR works!