Building a new website? Here’s some incredibly simple tips for your company’s website overhaul:
So you’ve decided to overhaul your website? Congratulations! You’ve just made a big step to keeping your business competitive. When redesigning your website, there are some critical areas to focus on that are often things that may be overlooked, and they’re surprisingly some of the most basic things that need to be done for a less stressful and hopefully more efficient redesign.
The most important step is knowing the degree you’ll be changing your website. Knowing whether it’s going to be a full overhaul or just a slight modification is absolutely critical when making changes to your website. It is ill advised to make massive decisions such as this without having a well thought out plan. Keep in mind what content your users are most consistently interacting with on your site, you can find out what that is by checking your web traffic analytics and focus on making interactions with that content easy to understand and navigate. Another important element of a website overhaul includes having all desired graphic elements organized and ready to go. This includes any logos, photos, or other graphics you want to include on your website. This is an incredibly simple action, but incredibly useful in the process of crafting your site and any future redesigns and updates. Keeping all of your assets in one location on your workstation or an external drive while you’re building your website will make the process easier for not just you but any team members who may be joining in on the process. One central location, such as a Dropbox, Google Drive or other Cloud storage is a great asset.
Another critical area that should definitely be kept in mind is accessibility. In certain jurisdictions, such as the Province of Ontario, laws exist that establish a standard for accessibility for digital content. While it may not be law in every jurisdiction, it’s in your company’s best interests to make your website accessible to your users. Simple steps for accessibility include descriptions of what your assets are to ensure that all of your users are able to understand what they’re viewing, or what they’re hearing.
The single most important thing to keep in mind when building your site is to remember what your company’s message is. There is a risk when redesigning a website that you’ll want to make it as visually appealing as possible, and there’s nothing wrong with that. Balancing a nice aesthetic with the creation of the content you need on your website can be quite difficult. My personal suggestion is to use a more minimalist design, with the content being the primary focus. Websites can look pretty but lack substance, which can disinterest viewers who could become clients, investors, or even customers. Try your best to strike a balance between a functional, user friendly design, and meaningful content that truly represents your business. Create your website to be a responsive one. In other words, make the website work on all devices (Desktop, Smartphone, etc.) without having to implement a “mobile mode”, the latter usually requiring significantly more work.
Feeling a little underwhelmed by this? Thinking “I could totally have thought of that myself!”? This is a great first step and reminder to implement these steps, or variations of them, into your workflow. If you do implement it, then I hope it helps to keep you just a little more sane during this whirlwind process. A tiny bit of organization and planning can really go a long way.
Want more? Here’s a link I found useful: https://smallbiztrends.com/2015/10/building-your-first-business-website.html
David is *no campfire required’s Production Specialist. He constantly tinkers with the content he produces, but you can usually find him producing a podcast & editing YouTube videos.